Why Gen Z Sneakerheads Are Choosing Homegrown Brands

Sneaker culture in India isn’t just rising – it’s evolving. What started as a niche passion for collectors has turned into a cultural movement driven by identity, music, streetwear, and the internet generation. For Gen Z, sneakers aren’t simply shoes; they’re statements, symbols, and a powerful part of youth identity. But here’s the real shift:Gen […]